WITS

WITS

Hospitality and Tourism Management – CIT University

The Hospitality and Tourism Management program at CIT University prepares students for dynamic careers in the global hospitality and tourism industry. Through a balanced combination of academic learning and practical training, students gain knowledge in hospitality operations, tourism services, and guest relations. In addition, the program develops leadership, communication, and management skills that are essential in service-oriented industries. Moreover, students learn to apply professional standards and cultural awareness in diverse hospitality environments. As a result, graduates of the CIT University Hospitality and Tourism Management program are equipped to pursue careers in hotels, resorts, restaurants, tourism organizations, and other hospitality enterprises.

Bachelor of Science in Hospitality Management

The BS Hotel Restaurant & Management (BSHRM) program currently named as BS Hospitality Management (BSHM) per CMO#62 is a 4-year degree program that provide the competencies needed to execute operational tasks and management functions in food production (culinary), accommodation, food and beverage service, tourism planning and product development, events planning, transportation services, travel and tour operations, and other emerging sectors of hospitality and tourism industry. It also prepares the students with a solid management focused education allowing them to be employable internationally.  Through affiliations and relationships with industry associations, professional organizations, and tourism operators, students will experience various range of facilities and services directed at real-life application.

Vision

A stewardship dedicated for the formation of values-driven, highly-skilled, and career-focused hospitality and tourism professionals

Mission

To craft character, to coach towards quality skills, and instill hunger for knowledge among young students impassioned to transform themselves into world-class tourism and hospitality professionals

Program Educational Objectives

Graduates from the Bachelor of Science in Hospitality Management program are expected to attain or achieve the following Program Educational Objectives:
    1. Show a strong value system that encourages professionalism, leadership, integrity, and quality-orientation;
    2. Utilize in skill application to ensure safe, accurate, required performance and expand business, management, and general knowledge through global connectivity over the use of state of the art facilities brought about by information technology;
    3. Demonstrate the ability to listen to the guests; capacity to solve problems arising from business; shows to negotiate and behave well with guests;
    4. Demonstrate the drive to constantly acquire, hone, and upgrade hospitality management skills necessary to sustain competence and global competitiveness;
    5. Demonstrate proficiency in English communication and at least, conversational facility in one other foreign language;
    6. Display the ability to know, understand, analyze, and evaluate the variety of aesthetic frameworks and principles at work;
    7. Demonstrate community involvement and conduct researches concerning hospitality development program; and

BS Hospitality Management Graduate (BSHM) Attributes and Outcomes

HM1
Ethical Professional

Act in accordance with hospitality management student norms and with due regard for social and ethical responsibility

HM2
Competent in Management Skills and Technology Literate

Apply management skills in F & B service and operations, demonstrate administrative and managerial skills in a service-oriented business organization in utilizing information technology applications for tourism and hospitality

HM3
Creative, Critical Thinkers, and Problem Solvers

Plan and implement a risk management program to provide a safe and secure workplace, prepare and monitor industry specific financial transactions and reports

HM4
Creative, Critical Thinkers, and Problem Solvers

Produce food products and services complying with enterprise standards, perform and maintain various housekeeping services for guest and facility operations and provide food and beverage service and manage the operation seamlessly based on industry standards

HM5
Effective Communicator

Utilize various comamunication channels proficiently in dealing with guests and colleagues and effectively communicate orally and in writing using English, Filipino, and another language

HM6
Leader and Team Player

Perform human capital development functions of a tourism-oriented organization, perform and provide full guest cycle services for front office and other hotel operations department

HM7
Reflective Lifelong Learner

Manages one's personal development, shows the capacity to learn independently, demonstrates reading skills and manifests proficiency in obtaining information and learning from the internet, social interactions, and other sources

HM8
Well-rounded citizen

Manifests a pleasant personality, demonstrates adaptability to different situations, possesses skills that can be applied to varied circumstances and conditions, and the attitude to prevail despite the challenges

Bachelor of Science in Tourism Management

The BS Tourism Management (BSTM) program is a 4-year degree program that provides the competencies needed to execute operational tasks and management functions in tourism planning and product development, events planning, transportation services, travel and tour operations, and other emerging sectors of hospitality and tourism industry. It also prepares the students with a solid management-focused education allowing them to be employable internationally. Through affiliations and relationships with industry associations, professional organizations, and tourism operators, students will experience a various range of facilities and services directed at real-life applications.

Program Educational Objectives

Graduates from the Bachelor of Science in Tourism Management program are expected to attain or achieve the following Program Educational Objectives:
  1. Show a strong value system that encourages professionalism, leadership, integrity, and quality orientation;
  2. Utilize skill application to ensure safe, accurate, required performance and expand the business, management, and general knowledge through global connectivity over the use of state-of-the-art facilities brought about by information technology;
  3. Demonstrate the ability to listen to the guests; capacity to solve problems arising from business; shows to negotiate and behave well with guests;
  4. Demonstrate the drive to constantly acquire, hone, and upgrade tourism management skills necessary to sustain competence and global competitiveness;
  5. Demonstrate proficiency in English communication and at least, conversational facility in one other foreign language;
  6. Display the ability to know, understand, analyze, and evaluate the variety of aesthetic frameworks and principles at work;
  7. Demonstrate community involvement and conduct research concerning the tourism development programs.

Bachelor of Science in Tourism Management Graduate (BSTM) Attributes and Outcomes

TM1
Ethical Professional

Act in accordance with hospitality management student norms and with due regard for social and ethical responsibility

TM2
Competent in Management Skills and Technology Literate

Demonstrate administrative and managerial skills in a service-oriented business organization; manage and market a service-oriented business organization and utilize information technology applications for tourism and hospitality and develop appropriate marketing programs and arrange the required travel services

TM3
Creative, Critical Thinkers, and Problem Solvers

Observe and perform risk mitigation activities, interpret and apply relevant laws related to the tourism industry

TM4
Skillful and Proficient

Demonstrate knowledge of tourism industry, local tourism products and services; plan implement and monitor tours and sales activities; research, plan, and conduct various tour guiding activities; plan, organize, implement, and evaluate MICE activities; plan, develop, and evaluate tourism sites and attractions

TM5
Effective Communicator

Utilize various communication channels proficiently in dealing with guests and colleagues and carry-on oral conversation and in writing using English, Filipino, and other languages

TM6
Leader and Team Player

Perform human capital development functions of a tourism-oriented organization

TM7
Reflective Lifelong Learner

Manages one's personal development, shows the capacity to learn independently, demonstrates reading skills and manifests proficiency in obtaining information and learning from the internet, social interactions, and other sources

TM8
Well-rounded citizen

Manifests a pleasant personality, demonstrates adaptability to different situations, possesses skills that can be applied to varied circumstances and conditions, and the attitude to prevail despite the challenges